From Why Dont Russians Smile The definitive guide to the differences between Russians and Americans
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Studies have shown that countries such as America with high levels of immigration historically are forced to learn to rely more on nonverbal cues. Thus, you might have to smile more to build trust and cooperation, since you don’t all speak the same language.

First, picture an American cowboy out on the range coming across a lonely Indian. At the beginning of their encounter he may wave and then smile as he cautiously approaches to show that he has no ill intention. Or one can imagine an immigrant with limited English arriving and desperately looking for work. They quickly come to realize the value of smiling to show their alacrity to work and their new patrons smile to show they approve of their services.

In contrast, in historical homogenous Russian villages (mir), Russians knew the same people and lived among the same people for generations.

The village was similar to one big family. A Russian did not have to hide their feelings among the large village family members.[1]

  1. Olga Khazan. (May 3, 2017). Why Americans Smile So Much How immigration and cultural values affect what people do with their faces. https://www.theatlantic.com/science/archive/2017/05/why-americans-smile-so-much/524967/