Template:2 Soviet Propaganda - Americans’ smile hides deceit

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In general, the American smile has a terrible reputation in Russia. This campaign started in the early Soviet era. There were sinister smiles on old agitprop (political communist art and literature propaganda) posters of caricature "U.S. imperialists" wearing trademark cylinder hats, smoking cigars, salivating and smiling as they relished their piles of money and power over the world’s exploited classes. Later, starting from the Khrushchev and Brezhnev eras and continuing until the late 1980s, the Soviet print and television media carried regular reports called “Their Customs,” explaining that Americans, a power-hungry people, smiled to deceive others. Soviets were told that behind the superficial American smile is an “imperialist wolf revealing its ferocious teeth.” The seemingly friendly American smile, Soviets were told, is really a trick used to entice trusting Soviet politicians to let their guard down, allowing Americans to deceive them both in business deals and in foreign policy. An example that Russian conservatives love to quote is when then-U.S. Secretary of State James Baker in February 1990 reportedly used his “charming, cunning Texas smile” to trick then-Soviet leader Mikhail Gorbachev into agreeing to a unified Germany as long as the United States pledged verbally that NATO would not extend “an inch further” to the east. The image of an insincere, insidious American smile was used in Soviet propaganda mainly to depict U.S. politicians, “warmongers” from the military-industrial complex and other “bourgeois capitalists,” but it also applied to normal Americans, who, Soviets were told, use smiles to betray one another in business and personal relations. The message was clear: Feel fortunate you live in the Soviet Union, which has an honest moral code of conduct, where people trust one another and where there is complete harmony at work and among different nationalities. Unlike the American smile, the Soviet smile was sincere, according to the official propaganda, because Soviets had so much to be happy about — guaranteed jobs and housing, free education, inexpensive sausage, a nuclear war chest to protect the empire, and Yury Gagarin, who beat the Americans to space. During the perestroika era of the 1980s, the American smile was a common reference point when the topic of rude Soviet service was discussed. In post-Soviet Russia, business motivational speakers often preach the value of implanting U.S. know-how — the “technique of smiling” — among employees in stores, restaurants and other service-oriented companies. In this spirit, McDonald’s restaurants in the 1990s even included a “smile” on its Russian menu together with the price: “free.”