Travis Lee Bailey

Akhauri Nitish Kumar

Olga Diamant

Mike Murrie

Why Don’t Russians Smile?

The definitive guide to the differences between Russians and Americans - 2nd edition

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Table of contents

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Laughing for no reason is a sign of stupidity (Смех без причины - признак дурачины) – Common Russian proverb.^[1]

If you are a peach person traveling in a coconut culture, be aware of the Russian saying, “If we pass a stranger on the street who is smiling, we know with certainty that that person is crazy . . . or else American.”^[2]

The best and most memorable way to think of the differences between Russian and America is that America is a “peach” culture and Russia is a “coconut” one. This analogy was created by two culture experts.^[3] In peach cultures like the United States or Brazil people tend to be friendly (“soft”) with new acquaintances and strangers. They smile frequently at strangers, move quickly to first-name usage, share information about themselves, and ask personal questions of those they hardly know. Americans tend to be specific and emotional, which translates as enjoying other people, whereas Russians are diffuse and neutral, which translates into respect (esteem) of other people. Culturally speaking, America is like a peach with lots of easily accessible flesh or “public domain” on the outside but a tough, almost impenetrable stone at the core. In contrast, Russians are difficult to penetrate at first but all yours if and when you manage to drill your way through to their core. By the way, a little alcohol helps to lubricate the drill.^[4] For a Russian, after a little friendly interaction with a peach, they may suddenly get to the hard shell of the pit where the peach protects his real self and the relationship suddenly stops.

In coconut cultures such as Russia and Germany, people are initially more closed off from those they do not have friendships with. They rarely smile at strangers, ask casual acquaintances personal questions, or offer personal information to those they don’t know intimately. But over time, as coconuts get to know you, they become gradually warmer and friendlier. And while relationships are built up slowly, they also tend to last longer.^[5]

Coconuts may react to peaches in a couple of ways. Some interpret the friendliness as an offer of friendship and when people don’t follow through on the unintended offer, they conclude that the peaches are disingenuous or hypocritical. Many Russians see the American Smile as disingenuous and fake.

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Guess which astronaut is Russian?

Russians don’t smile much, but that doesn’t mean they don’t like you. In preparation for the 2018 World Cup in Russia, Russian workers were taught how to properly smile at the foreign soccer fans who would soon be visiting their country. In 1990, when McDonalds opened its first franchise in Moscow, workers had to be trained to be polite and smile. Russians will be quick to tell you that in Russia, randomly smiling at strangers is often viewed as a sign of mental illness or inferior intellect. To Americans, it might be easy to assume that this says something about Russians — that they are an unfriendly, callous people. But that’s not true at all. Instead, it may be worth looking at why certain expressions, such as smiling, become a key part of social exchanges in some cultures and not others.^[8][9][10]

Some authors have quipped that Russia is a "Bitchy Resting Face Nation". Resting bitch face is a facial expression that makes a person unintentionally appear to be angry, annoyed, irritated, or feeling contempt, especially when the individual is relaxed.^[11]

So why are Russians like “coconuts” and Americans like “peaches”? Why do Russians often think Americans are either idiots and insincere? Why do Americans feel that Russians are unfriendly and cold? Thankfully there are many social science theories that have explored this topic. These include immigration and collectivism vs. individualism.

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Studies have shown that countries such as America with high levels of immigration historically are forced to learn to rely more on nonverbal cues. Thus, you might have to smile more to build trust and cooperation, since you don’t all speak the same language.

First, picture an American cowboy out on the range coming across a lonely Indian. At the beginning of their encounter he may wave and then smile as he cautiously approaches to show that he has no ill intention. Or one can imagine an immigrant with limited English arriving and desperately looking for work. They quickly come to realize the value of smiling to show their alacrity to work and their new patrons smile to show they approve of their services.

In contrast, in historical homogenous Russian villages (mir), Russians knew the same people and lived among the same people for generations. The village was similar to one big family. A Russian did not have to hide their feelings among the large village family members.^[12]

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When interacting with other cultures, your American smile may be misinterpreted as arrogance. In countries with greater cultural uniformity, people sometimes smile, not to show cooperation, but that they don’t take the other person seriously or that they are superior.

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Americans are:

1. more likely than those from many cultures to smile at strangers,

2. to ask “how are you?” (which is a form of “hello” to Americans)

3. to ask several personal discussions with people they hardly know.

Russians like to ask about your mood: How do you feel today? How is everything? In American culture, however, it is not accepted to respond to these questions in detail. In contrast, when a Russian asks about your mood, he’s ready to hear the full story.

If you know the Russian who asked you “How are you?” well they may consider an answer such as “fine” as insincere, or think that you’re hiding something. When they ask what exactly is “fine,” you should add something. You don't need to make a full confession; you can just say, “fine, I feel cold today,” or add an emotion.

Russians are a rather emotional people, and they always share their feelings with everyone. An answer such as: “Fine” plus an emotion will be the same short polite answer that you can use in order to respond to “How are you?” In Russia, it’s normal to share private emotions with friends and to find a way to solve the problem together.

Sometimes, even strangers in Russia can act like Americans and ask personal questions, especially if they will be spending a long time together. For example, absolutely unknown people on an overnight train may share their food and ask why a person is not married or have no kids.^[13]

Russians may interpret personal questions from a stranger as “friendliness” and as an offer of friendship. Later, when the Americans don’t follow through on their unintended offer, Russians often accuse them of being “fake” or “hypocritical.”

Igor Agapova...tells this story about his first trip to the United States:

I sat down next to a stranger on the airplane for a nine-hour flight to New York. This American began asking me very personal questions: did I have any children, was it my first trip to the U.S., what was I leaving behind in Russia? And he began to also share very personal information about himself. He showed me pictures of his children, told me he was a bass player, and talked about how difficult his frequent traveling was for his wife, who was with his newborn child right now in Florida.

In response, Agapova started to do something that was unnatural for him and unusual in Russian culture—he shared his personal story quite openly with this friendly stranger, thinking they had built an unusually deep friendship in a short period of time. The sequel was quite disappointing:

I thought that after this type of connection, we would be friends for a very long time. When the airplane landed, imagine my surprise when, as I reached for a piece of paper in order to write down my phone number, my new friend stood up and with a friendly wave of his hand said, “Nice to meet you! Have a great trip!” And that was it. I never saw him again. I felt he had purposely tricked me into opening up when he had no intention of following through on the relationship he had instigated.^[14]

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American culture tends to be more extraverted. Americans are more likely to seek contact with strangers and outsiders as a way of building success. They are more extraverted and adventurous as a nation. Americans, especially in the western states, tend to embrace their connection to their frontier past and idealize the individual exploring their limits and seeking their own fortune. There is a sense that one can rise and fall on their own merits. In a culture that prizes individualism so highly, there are no predetermined social links. In addition 24 percent of Americans move every 5 years, making it one of the most geographically mobile countries.^[15] Americans must always be ready to invest in new social ties.

In contrast, Russians have a tendency to function in tight social units. Think of a large family living in close quarters and working together. There is a close association with the welfare of the group and individual well-being. Ethics are largely seen as expressions of loyalty to your family and social network and not to individual ideals (For example, Russians are more likely to cheat or lie for a friend). In close living and cooperation the sense of privacy disappears. In fact, a word for privacy doesn’t even exist in Russian "Untranslatable ideas" section. There is a sense of a shared existence and no need to emphasize a positive attitude or ornament your facial expressions and interactions because much is taken to be understood. There is less of a sense that a smile is needed. However, that does not mean that Russians don’t have a need for individual privacy or protection from unwanted scrutiny. Given that Russians have no expectation of privacy in their homes, apartments, workplace, or in public spaces, their sense of privacy lies closer to their own skin. They feel less obligated to share their personal feelings and may have seemingly impenetrable expressions on their faces.

A century before the virus Covid-19 made the term “social distance” popular, sociologists used the term in a completely different way. Sociologists call a county’s individualist versus collective characteristics as “social distance”.^[16][17] Social distance is measured by the expectation of privacy in a country. The lower the social distance, the less privacy in a country. Studies have found that in Russia, social distance is lower relative to the U.S. Russians rely on more mutual understanding and longer shared national history to a much greater extent than Americans. Thus, there’s less pressure to display a positive emotion like smiling to signal friendliness or openness, because it’s generally assumed a fellow Russian is already on the same wavelength.^[18][19]

United States		Russia
High Social Distance	<<< >>>	Low Social Distance
More privacy	<<< >>>	Less privacy
Less shared history because a younger country and more immigrants with their own different histories.	<<< >>>	Longer shared history that creates more mutual understanding between more homogenous (similar) Slavs
Immigrants have different values and views of the world.	<<< >>>	On the same wavelength with fellow Russians (Slavs)

When there’s greater social distance there is a greater sense that it is up to the individual to seek their own fortune as opposed to the collective group in a nation. There’s more of a live and let live mentality. Americans expect a certain amount of privacy, even in public places; “one needs to mind their own business”. This can also lead to a sense of social anxiety and isolation and strangers can seem more strange or foreign than they are in reality. There may be more wiggle room to get into trouble during a chance new encounter with a stranger. When it does happen, it can be anxiety-inducing. Therefore, the common wisdom when approaching strangers is to smile and express warmth in a way that can help the other person feel at ease.^[20]

The American smile is habitual. Americans are commonly required to smile at work. More smiles means more comfortable transactions and happier customers, which translates to more money for the owner.

Nonetheless, when interacting with other cultures, your American smile may be misinterpreted as arrogance. In countries with greater cultural uniformity, people sometimes smile, not to show cooperation, but that they don’t take the other person seriously or that they are superior. If you live in Russia very long you start hearing that American smiles are “fake”. Russians may wonder what is hidden behind a smile. But for the average American, there is nothing behind the American smile. It is a habitual form of communication. However, even in America there are some regional differences in regards to the smile. People from “American heartland” may see a smile differently than a big city urban smile.^[21] Americans have a term called "PASSIVE AGGRESSIVE" Пассивно-агрессивное поведение – people from the capital of America – where one of the authors worked for 8 years – are very Пассивно-агрессивное. They will smile as they stab you in the back.

Russians and Americans: A smile on being introduced signals the following:
Americans	Russians
1. Pleasure at making a new acquaintance	1. Not serious about the upcoming talk, or
2. Willingness to engage in conversation	2. smiler has a hidden agenda under a superficial and hypocritical smile
	3. Have deadpan or frozen expressions on their faces because:
	...Use an unsmiling face is a barrier between themselves and the outside world
	Russians lack personal space at: home in their apartments, on public transportation or on the job ...this causes them to erect their personal space boundaries.

When Carol, an American, first introduced her Russian husband Pasha to scientists who could be professionally helpful, his face was locked in a scowl. Carol explained to Pasha that his refusal to smile made colleagues think he was being cold and unfriendly.

"Why should I smile at someone I don't know? I'm not a clown. If I'm ready for a serious conversation I have to look serious."^[22]

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To Russia, in its hunger for civilization, the West seemed “the land of miracles.…”

—Thomas Garrigue Masaryk, The Spirit of Russia. (1919)

Russia’s love-hate relationship with the United States and the West has given rise to two schools of thought: Westernizers (зáпадничество) and Slavophiles (Славянофильство). Beginning in the second half of the 19th century, both can be regarded as Russian patriots, although they have historically held opposing views on Russia’s position in the world. Both groups, recognizing Russia’s backwardness, sought to borrow from the West in order to modernize.

Historically Russian Westernizers sought to borrow from the West to modernize. They felt Russia would benefit from Western enlightenment, rationalism, rule of law, technology, manufacturing, and the growth of a middle class. Among the Westernizers were political reformers, liberals, and socialists.

Slavophiles also sought to borrow from the West, but they were determined to protect and preserve Russia’s unique cultural values and traditions. A more collective group, they rejected individualism and regarded the Church, rather than the state, as Russia’s leading historical and moral force. Slavophiles were admirers of agricultural life and were critical of urban development and industrialization. Slavophiles sought to preserve the mir (Agricultural village communes, see Chapter 3, Collective vs. Individualist) in order to prevent the growth of a Russian working class (proletariat). They opposed socialism as alien to Russia and preferred Russian mysticism to Western rationalism. Among the Slavophiles were philosophical conservatives, nationalists, and the orthodox church.

The controversy between Westernizers and Slavophiles has flared up throughout Russian history. These two schools of thought divided Russian socialism between Marxists and Populists, Russian Marxists between Mensheviks (1903-1921) and Bolsheviks, and Bolsheviks between opponents and followers of Stalin. The controversy has been between those who believed in Europe and those who believed in Russia.^[23][24]

Today the conflict continues between supporters and opponents of reform, modernizers and traditionalists, internationalists and nationalists. Today’s conservative Russians who seek to preserve Russia’s faith and harmony are ideological descendants of the Slavophiles. For them, the moral basis of society takes priority over individual rights and material progress, a view held today by many Russians, non-communist as well as communist. As Aleksandr Solzhenitsyn (1918 – 2008) said from his self-imposed seclusion in Vermont, 15 years after his forced exile from the Soviet Union:

There is technical progress [in the west], but this is not the same thing as the progress of humanity as such. In every civilization this process is very complex. In Western civilizations -- which used to be called Western-Christian but now might better be called Western-Pagan -- along with the development of intellectual life and science, there has been a loss of the serious moral basis of society. During these 300 years of Western civilization, there has been a sweeping away of duties and an expansion of rights. But we have two lungs. You can't breathe with just one lung and not with the other. We must avail ourselves of rights and duties in equal measure. And if this is not established by the law, if the law does not oblige us to do that, then we have to control ourselves. When Western society was established, it was based on the idea that each individual limited his own behavior. Everyone understood what he could do and what he could not do. The law itself did not restrain people. Since then, the only thing we have been developing is rights, rights, rights, at the expense of duty.^[25]

This school of thought has given Russia a superiority complex toward the West in things ethereal and an inferiority complex in matters material. The West is seen as spiritually impoverished and decadent, and Russia as morally rich and virtuous.