View source for Template:Introduction - I have never met anyone who understood Russians - Collectivism versus Individualism.

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''“Don't bring your own rules into a strange monastery” (В чужой монастырь со своим уставом не ходят)''<ref>Moscow Believes in Tears: Russians and Their Movies.  Louis Menashe. (2014). Famous Russian idioms.   New Academia Publishing. https://books.google.ru/books?id=S3u3b_U-c78C&printsec=frontcover </ref> 

MANY AMERICANS have returned from a first visit to Russia exclaiming, "I don’t understand why we have had such difficulties with the Russians. They are just like us." Subsequent visits, and a closer look, will reveal that Russians and Americans do indeed have stark differences. This book will seek to explain those differences and to help Americans understand why Russians behave like Russians. In the process, American readers may also learn why they behave like Americans. After all, as one sociologist explained, “To know one country is to know none”.<ref>Seymour Martin Lipset (1922–2006), Sociologist.</ref>

<big><center>'''The Surface similarities between Russians and Americans'''</center></big>

The surface similarities between Russians and Americans are readily apparent: 
:;The majority of Russians are white  
::The most obvious is Russian appearances. Like America, the majority of Russians are white (called Caucasian in America, called Slavs or a Slavic person in Russia).  If you took the average white Russian, fattened him or her up by 50 pounds, and then had them shop for grotesque  clothes at a local Wal-Mart, they would look like an average American.  

:;Russians feel a common identity with Americans as citizens of multiethnic, continental great powers. 
::In history, both nations have been expansionist.  Americans moved west from the Atlantic coast across the Great Plains and Rocky Mountains to the Pacific Ocean. Russians expanded mostly east across the Ural Mountains and the vast stretches of Siberia to the Pacific shores, and beyond to Alaska in 1741. 

:;Both Russians and Americans tamed a wilderness - a frontier spirit with a messianic mission 
::As Russian and American historians have noted  there is a frontier spirit shared by Siberia and the American West.  Both Russians and Americans regard themselves as chosen nations with a messianic mission, destined to bring their own versions of enlightenment to a less fortunate people.  America and Russia today are also nuclear powers with the capacity to destroy each other and the rest of the world as well.  

:;Americans and Russians also think big. They are energetic and inventive
:: Russians appreciate the casual, direct, and often blunt American way of speaking, which they liken to their own — without pretense and different from the West European manner, which they find too formal, indirect, and less sincere. Yet Russians, despite their traditional suspicion of foreigners, show heartfelt hospitality to visitors from abroad, a trait they share with Americans.<ref>{{r}}</ref>

<big><center>'''The deeper differences between Russians and Americans'''</center></big>

In Russia there is the desire ''“to find the balance between the conflicting outlooks of Europe and Asia, between Western claims to personal freedom and Oriental insistence on the integration of the individual into the community.”'' 
--''Nicolas Zernov (1898-1980), Russian Orthodox theologian.''<ref>Nicolas Zernov. (1978). The Russians and Their Church (Crestwood, NY: St. Vladimir’s Seminary Press. 176.</ref>

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Americans are rated as the most individualistic country in the world at 91%  Whereas Russians are rated as 39%.  The Chinese are rated 20%.<ref>Hofstede Insights, Country Comparison: USA. https://www.hofstede-insights.com/country-comparison/the-usa/</ref><ref>Hofstede Insights, Country Comparison: Russia. https://www.hofstede-insights.com/country-comparison/russia/</ref><ref>Realo, Anu; Allik, Jüri. (April 1999).  A Cross-Cultural Study of Collectivism: A Comparison of American, Estonian, and Russian Students.  The Journal of Social Psychology 139(2):133-142. DOI: 10.1080/00224549909598367 http://universitypublications.net/ijas/0705/pdf/H4V1015.pdf</ref>
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Many Americans ask, what is the difference between Americans and Russians?  The fastest answer  is “collectivism”.   In contrast to Americans, who are rated  the most individualistic country in the world (91%), Russia (39%), straddling Europe and Asia,  has a unique mindset which is both East and West.   

The topic of collectivism will be discussed in a later chapter.

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