Template:America is the most individualistic nation in the world, whereas Russia has no word for privacy

From Why Dont Russians Smile The definitive guide to the differences between Russians and Americans
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American culture tends to be more extraverted. Americans are more likely to seek contact with strangers and outsiders as a way of building success. They are more extraverted and adventurous as a nation. Americans, especially in the western states, tend to embrace their connection to their frontier past and idealize the individual exploring their limits and seeking their own fortune. There is a sense that one can rise and fall on their own merits. In a culture that prizes individualism so highly, there are no predetermined social links. In addition 24 percent of Americans move every 5 years, making it one of the most geographically mobile countries.[1] Americans must always be ready to invest in new social ties.

In contrast, Russians have a tendency to function in tight social units. Think of a large family living in close quarters and working together. There is a close association with the welfare of the group and individual well-being. Ethics are largely seen as expressions of loyalty to your family and social network and not to individual ideals (For example, Russians are more likely to cheat or lie for a friend). In close living and cooperation the sense of privacy disappears. In fact, a word for privacy doesn’t even exist in Russian "Untranslatable ideas" section. There is a sense of a shared existence and no need to emphasize a positive attitude or ornament your facial expressions and interactions because much is taken to be understood. There is less of a sense that a smile is needed. However, that does not mean that Russians don’t have a need for individual privacy or protection from unwanted scrutiny. Given that Russians have no expectation of privacy in their homes, apartments, workplace, or in public spaces, their sense of privacy lies closer to their own skin. They feel less obligated to share their personal feelings and may have seemingly impenetrable expressions on their faces.

A century before the virus Covid-19 made the term “social distance” popular, sociologists used the term in a completely different way. Sociologists call a county’s individualist versus collective characteristics as “social distance”.[2][3] Social distance is measured by the expectation of privacy in a country. The lower the social distance, the less privacy in a country. Studies have found that in Russia, social distance is lower relative to the U.S. Russians rely on more mutual understanding and longer shared national history to a much greater extent than Americans. Thus, there’s less pressure to display a positive emotion like smiling to signal friendliness or openness, because it’s generally assumed a fellow Russian is already on the same wavelength.[4][5]

Social Distance
Not to be confused by the Covid-19 term.
United States Us.png Russia Russia.png
High Social Distance <<< >>> Low Social Distance
More privacy <<< >>> Less privacy
Less shared history because a younger country and more immigrants with their own different histories. <<< >>> Longer shared history that creates more mutual understanding between more homogenous (similar) Slavs
Immigrants have different values and views of the world. <<< >>> On the same wavelength with fellow Russians (Slavs)

When there’s greater social distance there is a greater sense that it is up to the individual to seek their own fortune as opposed to the collective group in a nation. There’s more of a live and let live mentality. Americans expect a certain amount of privacy, even in public places; “one needs to mind their own business”. This can also lead to a sense of social anxiety and isolation and strangers can seem more strange or foreign than they are in reality. There may be more wiggle room to get into trouble during a chance new encounter with a stranger. When it does happen, it can be anxiety-inducing. Therefore, the common wisdom when approaching strangers is to smile and express warmth in a way that can help the other person feel at ease.[6]

The American smile is habitual. Americans are commonly required to smile at work. More smiles means more comfortable transactions and happier customers, which translates to more money for the owner.

Nonetheless, when interacting with other cultures, your American smile may be misinterpreted as arrogance. In countries with greater cultural uniformity, people sometimes smile, not to show cooperation, but that they don’t take the other person seriously or that they are superior. If you live in Russia very long you start hearing that American smiles are “fake”. Russians may wonder what is hidden behind a smile. But for the average American, there is nothing behind the American smile. It is a habitual form of communication. However, even in America there are some regional differences in regards to the smile. People from “American heartland” may see a smile differently than a big city urban smile.[7] Americans have a term called "PASSIVE AGGRESSIVE" Пассивно-агрессивное поведение – people from the capital of America – where one of the authors worked for 8 years – are very Пассивно-агрессивное. They will smile as they stab you in the back.

Russians and Americans: A smile on being introduced signals the following:
Americans Us.png Russians Russia.png
1. Pleasure at making a new acquaintance 1. Not serious about the upcoming talk, or
2. Willingness to engage in conversation 2. smiler has a hidden agenda under a superficial and hypocritical smile
3. Have deadpan or frozen expressions on their faces because:
...Use an unsmiling face is a barrier between themselves and the outside world
Russians lack personal space at:
  1. home in their apartments,
  2. on public transportation or
  3. on the job

...this causes them to erect their personal space boundaries.


When Carol, an American, first introduced her Russian husband Pasha to scientists who could be professionally helpful, his face was locked in a scowl. Carol explained to Pasha that his refusal to smile made colleagues think he was being cold and unfriendly.

"Why should I smile at someone I don't know? I'm not a clown. If I'm ready for a serious conversation I have to look serious."[8]


  1. Adam Chandler. (October 21, 2016). Why Do Americans Move So Much More Than Europeans? The Atlantic. https://www.theatlantic.com/business/archive/2016/10/us-geographic-mobility/504968/
  2. Park, Robert E. (July-August, 1924). The Concept of Social Distance. Journal of Applied Sociology, 8 339-344. Emory S. Bogardus. (March-April, 1925). Measuring Social Distance. Journal of Applied Sociology, 9 299-308.
  3. Putnam, Samuel., & Gartstein, Masha A. (June 2018). Russians don’t smile much, but that doesn’t mean they don’t like you. The Washington Post. https://www.washingtonpost.com/national/health-science/russians-dont-smile-much-but-that-doesnt-mean-they-dont-like-you/2018/06/29/beceb9d8-7a21-11e8-93cc-6d3beccdd7a3_story.html
  4. Arapova, Maria A. (2017), Cultural differences in Russian and Western smiling, Russian Journal of Communication, 9:1, 34-52, DOI: 10.1080/19409419.2016.1262208
  5. Khazan, Olga. (May, 2016). Why Some Cultures Frown on Smiling, Finally, an explanation for Bitchy Resting Face Nation. The Atlantic. https://www.theatlantic.com/science/archive/2016/05/culture-and-smiling/483827/
  6. Samuel Putnam, (June 27, 2018). Why are Russians so stingy with their smiles? https://theconversation.com/why-are-russians-so-stingy-with-their-smiles-98799
  7. The "Heartland" is the central part of a country. A prerogative used by those on the coasts of the USA is “Fly over states”.
  8. Visson, Lynn. (2001). Wedded Strangers: The Challenges of Russian-American Marriages. Hippocrene Books.